Here are the success stories that Umbel created for our clients.
Umbel assists in bringing all of your customer information in a single view which allows you to gain insight into your most important customers that can drive revenue and help you make data-driven decisions at every level of your company. We collaborate with the most creative thought leaders in the fields of retail, brands, media, sports and entertainment to connect all their data from their separate systems in real-time. The team would like to share some of our most memorable clients’ successes here.
SPORTS STORIES
You may need to get more people to your venue or make more premium tickets, or get the largest, best and most relevant sponsors to be in front of your customers across all channels at the most affordable prices, Umbel can provide actionable audience data that taps the ability of the sales, marketer team as well as the data scientist at your at your fingertips.
- FLORIDA PANTHERS
25x
ROAS over email social and a privately owned site
Umbel allows Sales to reach out to a highly effective segmented audience through several channels. We’ve seen tremendous success in ticketing campaigns that span the telemarketing, Facebook, and email channels and achieved more than 6x return on investment in the first year we’ve been working together.
- INDIANA PACERS
13X
ROAS
Umbel has provided us with unprecedented insight into the lives of our customers. If anyone mentions “Umbel” in the work place, the entire office pays attention.
- COTA
- AUDIENCE DATA THAT GETS REAL FANS IN YOUR SEATS
16x
Total ROI
Umbel has shown our the importance of recording our audience data. He made sense of the data, and utilized this data to reach the F1USGP supporters that we’d missed.
BRAND & AGENCY STORIES
Brand marketers have to comprehend, segment and transform the most suitable customers to brand loyalists. Brands employ Umbel to accomplish these crucial marketing tasks, however more value is achieved by ensuring that customer lifetime value rises as a a outcome of more efficient and precise marketing at large scale. Umbel helps brands identify the most suitable customers as well as identify and respond to these customers, and develop lasting, valuable connections.
- ASICS
- HOW DATA HELPS DRIVE MOBILE SALES & INCREASE BRAND AWARENESS
$1.68
Cost Per App Install (Half of Industry Avg.)
Umbel is a effective tool to discover our customers interest and demographics. Data insights allow us to identify new customers like to the ones we have already and increase ROI.
ENTERTAINMENT STORIES
The calculation of the sales of tickets, page views and clicks isn’t enough. How do you reach millions of fans, and ensure that each person feel special? Umbel will be the platform that entertainment companies make use of to gather the information they require to reach and develop relations with their best followers. We will help you understand whom is your audience is, and provide you with the tools to effectively be in touch with their audience, and use their information to discover more people like them at the scale of.
- FRONT GATE TICKETS
- SELLING OUT FESTIVALS WITH TARGETED, DATA-DRIVEN EVENT MARKETING
40X
Return on Ad Spend
Data overflow is a big issue to ticket sales. Through the integration of Umbel to our ticketing system We empowered our clients to make decisions with their data by implementing extremely specific marketing campaigns that boost the number of tickets sold, while also finding the next potential customer.
- YPLAN
- DRIVING APP DOWNLOADS IN REAL-TIME
2.2x
CTR higher
Umbel’s Umbel platform profiles YPlan users their socio-demographic information and interests according to their behavior in the app. What is most important to Us is Umbel lets users to apply these lessons immediately to our Facebook advertising and improve conversions.
EVENT STORIES
Are you aware of the full potential of using the data of your attendees prior to or after the events? Umbel assists in collecting the relevant data to ensure you can link the dots between your old as well as new audience, online and offline behavior such as brand affinity, more. While some events be scheduled to take place within a couple of hours or even days, we know they require several months to plan. Finding the appropriate sponsorships, programs and more. is dependent on a vital aspect knowing your audience. Umbel aids with event companies to increase sponsorships, design more relevant programs and increase ticket sales.
- CAPITAL FACTORY
- AUDIENCE INSIGHTS THAT PAY OFF
34%
Conversion Rate
What’s amazing with Umbel Is to be in a position to get specific information about the exact nature of who people are and what they’re looking for as well as what they’re working on, where they come from. This is a extremely powerful perspective that I’m not sure we’ve previously been given the possibility to get to previously.
- BRAINITCH
- MORE FANS, BETTER SPONSORS, HIGH ENGAGEMENT
>15
collection points, per event
We utilize Umbel’s platform to better comprehend our audience in hyper-localized settings. The information helps us negotiate better sponsorship deals and also create better lineups.
- SXSW
- BETTER SPONSORS, HAPPIER ATTENDEES
>56K
Participants opted-in
One of the most valuable areas of UmbelOne of the richest areas is the segmentation of brands by the brands that this audience is interacting with. We are planning to make use of that information in the future to identify more sponsors and other clients to meet with this particular group of people. The whole thing can be summarized as making a more enjoyable user experience SXSW attendees.
- TRANSMISSION EVENTS
- HOW TO FIND AND ACTIVATE PREMIUM FANS
32x
Return on Investment across ticket sales
We are a very difficult audience. Being capable to make use of our real audience information to increase the sales of our tickets completes the cycle of ROI for us. Umbel allows us to efficiently increase our audience which leads to more data, which in turn helps us build a higher quality audience.
18.1x
average ROI
We’re seeing incredible conversion rates with the help of our reach extensions. Our ROI has ranged from 24x at the lower end up to 47x the up to 47x.
NONPROFIT STORIES
Data-driven insights that can aid nonprofits in becoming more efficient and transparent. They also help them be accountable. If it’s about proving the benefits of initiatives or programs such as increasing memberships or locating new sponsors and doors Umbel assists nonprofits in collecting data, analyze and unify audience information to provide more specific and customized actions and programs to maximize impact.
15%
The number of members grew by a third in the just the first month
Through Umbel we were with Umbel we were able to gain a better understanding of our current customers in addition to the programs they are interested in the most. We utilized that information to grow membership as well as to enhance services and increase our overall influence on the Austin neighborhood.
PUBLISHER STORIES
Umbel provides publishers with the information — and the power that ad networks remove. Publishers can use Umbel’s easy and beautiful control panel to gain access to cross-platform analytics that show who is engaged with what content in real time. With Umbel publishers are able to own and have control over the audience data they’ve put in for so long to create. Also, it provides value prethe, mid- and after the campaign. The stories we tell about publishers are about growing premium direct ad sales, long-lasting driven by data audience growth and impressive performance metrics for campaigns.
>90
Tags for branded content campaigns
Vox makes use of Umbel to fully comprehend our audience. We are a top publisher, and knowing our audience is vital to not just how we create this audience as well as how we produce content however, it is also how we design amazing experiences for our partners.
RETAIL STORIES
It is up to you to find the high quality customer segments, or sell more merchandise, boost the click-through rates of those Facebook or Google Ads and determine which of you real rivals are or figure out the brands and products your customers prefer the most. Umbel can offer useful customer data that combines the potential of the marketer as well as team of sales team and the data scientist at your right at your.
Higher Email CTR Than Industry Average
Utilizing the tools Umbel offers with its tools, your customer profiles are incredibly detailed and provide immediately practical information which will lead to a more productive sales funnel.