Your customers deserve the best. Are you prepared to give it to them?

If you strive to build the best product, execute the best marketing campaigns and reach the best-fitting audience to deliver the best message, you need the Umbel platform.

You are likely accumulating mountains of valuable data every day, yet you are unlikely empowering your sales, marketing and account teams to take decisive action with that data. The Umbel platform gives your teams the knowledge and control to take action in real-time by unifying data across platforms and organizational silos, cleaning and simplifying it so non-technical teams can analyze and build custom segments, and providing outlets to convert insights into marketing and sales results. In other words, we give you the platform to deliver your best.

Keep reading to learn more about some key features of the Umbel Platform.

 

Audience Activators

AUDIENCE ACTIVATORS

Umbel’s audience activators let you instantly and easily engage and collect identity data from your audience. When you register your audience, you can choose to collect their first name, last name and email address via a cumbersome form. Or, you can use Umbel’s audience activators and collect up to 25,000 data points per person with one click.

If you’ve got a shallow CRM full of email addresses, anonymous visitors on your site or unknown attendees in your stadium, you need Umbel’s audience activators to convert those consumers into relationship-based subscribers.

Our simple online wizard lets you launch custom responsive apps in real-time to collect big audience data immediately. Choose an activator type, add your creative and watch your audience come to life on your Umbel control panel. You’ll look even smarter when you make all this happen without ever having to call your tech team.

AUDIENCE REACH EXTENSION

Umbel executes precise, data driven look-alike campaigns that go beyond the reach of Facebook, Twitter or LinkedIn’s off-the-shelf targeting. Umbel is an experienced Facebook Preferred Marketing Developer and knows how to maximize value and conversions inside the leading social network audiences.

We do all this by modeling your most desirable customers using your audience data, our proprietary algorithms and our patent-pending Digital Genome® audience analysis technology. Identify obscure affinity adjacencies and target audience segments more precisely to deliver greater conversions at scale.

In this wild west of big data, it is imperative to be vigilant about respecting and protecting data rights for all parties. Umbel ensures terms of service compliance and the highest ethical standards when collecting and using data.

Core Segments

CORE SEGMENTS

Umbel’s core segmenting lets you dive deep and discover your audience through the lens of demographics, behaviors, platform usage, social media, brand affinities, professions and more. With Umbel’s control panel, you can quickly grasp the core segments of your audience and be prepared to take action or explore further into more complex segmenting opportunities.

INTELLIGENT SEGMENTS

Whether you run ads, video or sponsored content on your owned properties and/or other networks, the insight available on who is actually engaging is surprisingly limited. Umbel’s intelligent segmenting capabilities can change that for you.

Simply attach Umbel tags to your content, and see who is engaging in real-time. Track any audience slice across time, location, content and more. We help you use this intelligence to make immediate changes that increase conversions and fulfill delivery guarantees. Umbel’s intelligent segments even track offline behaviors by integrating technologies such as iBeacon to seamlessly merge on- and offline behavior patterns.

APIs

APIS

How you access and analyze your audience data is your decision. That’s why Umbel offers an API, allowing you to build the Umbel Platform into the systems standard in your industry. It’s simple: monitor and enhance your audience data in the systems you already use and implement our reporting API to customize and embed Umbel’s audience visualizations into your own dashboards.

THE TECHNOLOGY

Umbel’s Digital Genome® audience analysis is our unique, patent-pending technology that makes everything we do possible. It empowers the efficient conversion of incomprehensible amounts of audience data into responsive, actionable insights, helping real people improve products, services and user experiences.

Our technology is inspired by real humans and built on hard data science. At the heart of our platform you’ll find a cutting edge architecture that is changing the way the world leverages data while respecting and protecting the data rights of everyone involved.

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The Interface

THE INTERFACE

It doesn’t matter how amazing your technology solutions are if your team doesn’t adopt and use them. That’s why the Umbel team is dedicated to making the user experience of our platform fun, friendly, clean and as simple as humanly possible. We pride ourselves in making our interface visually appealing and simply functional. Non-technical users find Umbel refreshingly easy to grasp and master.