Research by Umbel. Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL, including overlaying stats of players while you watch or transforming your entire wall into a massive screen. While that commercial was just a “what if,” augmented reality is, well, a reality. In fact, Pepsi…
By Umbel. Data and new technology are changing fan experiences at stadiums and venues like never before. Teams and venues are using data, apps, beacons and digital innovation to improve operations, player performance and fan experiences. The top priority is to bring fans to stadiums, put them in the center of the action and create…
Written by Umbel. Attending a multi-day music festival has become almost a rite of passage for the Millennial generation. There are currently more than 800 music festivals in the U.S. alone. Aggressive pricing, a huge lineup of top performers, diversity in music genres, social media buzz and an abundance of cheap rentals on sites like…
FROM IBEACONS AND SENSORS TO AUGMENTED REALITY – HOW INNOVATIVE RETAILERS ARE REDEFINING ONLINE AND OFFLINE SHOPPING A research by Umbel.com/. The digital revolution has accelerated global change in multiple industries especially finance, healthcare, entertainment, sports and retail. For retail and consumer goods companies in particular, while the challenges may be daunting, the revenue…
Case study by Umbel. Among all on the Internet of Things and big data hubbub, we decided to go looking for the real-deals in town, and the cities and the people who populate them that are making a data-driven future a thing of our current realities. Below, the top cities that are putting data to…
This question has been asked many times before on our homepage. Has soccer finally made it as a mainstream American sport? In the U.S., soccer’s popularity has been eclipsed by American football, basketball, baseball, hockey and even golf for decades. But that’s about to change. On Sunday, July 5, the U.S. women’s soccer team overwhelmed…
PARTNERSHIP ALLOWS COMPANIES TO LEVERAGE SOCIAL DATA ANALYTIC INSIGHTS TO UNDERSTAND, GROW AND BETTER ENGAGE WITH ONLINE AUDIENCES Austin, Texas – Umbel Inc, the standard for people-based audience measurement, today announced an innovative new partnership with Janrain, the leading provider of user management solutions on the Web. A deep technical integration, via Backplane instantly adds Umbel’s real-time…
By Umbel. HOW BEACONS AND BIG DATA WILL USHER IN THE FUTURE OF STREAMLINED CONSUMER EXPERIENCES Businesses large and small are fast realizing the importance of big data and are investing huge amounts of time and money to gather it. For retailers, the ROI potential from unified big data collection is exponential. After all, retailers…
By Umbel. Data intelligence is the future of journalism — even a 162-year-old publication knows that — which is why when the New York Times hired a data scientist, no one flinched. Startups like PolicyMic and UpWorthy have been using data analytics and — yes — data scientists to beef up their headlines, only putting out there what the numbers show…
By Umbel. Driving Memberships, Optimizing Advertising & Serving the Community via Better Data The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to…
By Umbel. What better way to kick off the last month of 2024 than by going to Vegas for XLive — Amiright? We’re heading to Sin City next week with hundreds of entertainment experts. We’ll spend three days diving into the latest trends happening in the industry. With so many great sessions to pick from, we…
Top 10 Sports Team Social Media Infographic by Umbel.com. Social media is an important way for sports teams to connect with their fans. Our “Top 10 Sports Team Social Media Infographic” shows which teams are doing the best job online and why. Whether you’re a sports fan or interested in how teams use social media,…