Does Data mining Requires PHD?
Umbel

Does Data mining Requires PHD?

By Umbel. Data intelligence is the future of journalism — even a 162-year-old publication knows that — which is why when the New York Times hired a data scientist, no one flinched. Startups like PolicyMic and UpWorthy have been using data analytics and — yes — data scientists to beef up their headlines, only putting out there what the numbers show…

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
Umbel

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

By Umbel. Driving Memberships, Optimizing Advertising & Serving the Community via Better Data The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to…

5 Must Attend XLive Sessions
Umbel

5 Must Attend XLive Sessions

By Umbel. What better way to kick off the last month of 2024 than by going to Vegas for XLive — Amiright? We’re heading to Sin City next week with hundreds of entertainment experts. We’ll spend three days diving into the latest trends happening in the industry. With so many great sessions to pick from, we…

5 WAYS THAT QANTAS IS USING DATA TO DELIGHT CUSTOMERS & BUILD LOYALTY
Umbel

5 WAYS THAT QANTAS IS USING DATA TO DELIGHT CUSTOMERS & BUILD LOYALTY

By Umbel. USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETING Most people will agree that air travel today isn’t the memorable, fun experience it used to be. We now associate travel with stress, bad food, delays, over-priced tickets and extra charges for seat selection, priority boarding, checked-in bags, aisle seats…

7 BIG DATA BLUNDERS YOU’RE THANKFUL YOUR COMPANY DIDN’T MAKE
Umbel

7 BIG DATA BLUNDERS YOU’RE THANKFUL YOUR COMPANY DIDN’T MAKE

Research by Umbel. WHEN IT COMES TO BIG DATA, LEARNING FROM EXPERIENCE OFTEN MEANS LOSING CUSTOMERS. INSTEAD, LET THE OTHER GUYS DO THE BIDDING FOR YOU, AND LEARN FROM THEIR MISTAKES.   Big data, especially the right data, has the potential to completely transform how companies communicate with their customers and fans. With new technology…

6 Factors Driving the Massive Growth of Music Festivals
Umbel

6 Factors Driving the Massive Growth of Music Festivals

Written by Umbel. Attending a multi-day music festival has become almost a rite of passage for the Millennial generation. There are currently more than 800 music festivals in the U.S. alone. Aggressive pricing, a huge lineup of top performers, diversity in music genres, social media buzz and an abundance of cheap rentals on sites like…

10 Ways Stadiums & Venues Are Using Technology to Delight Fans & Keep Them Coming Back
Umbel

10 Ways Stadiums & Venues Are Using Technology to Delight Fans & Keep Them Coming Back

By Umbel. Data and new technology are changing fan experiences at stadiums and venues like never before. Teams and venues are using data, apps, beacons and digital innovation to improve operations, player performance and fan experiences. The top priority is to bring fans to stadiums, put them in the center of the action and create…

13 retail companies already using data revolutionize shopping experiences
Umbel

13 retail companies already using data revolutionize shopping experiences

FROM IBEACONS AND SENSORS TO AUGMENTED REALITY – HOW INNOVATIVE RETAILERS ARE REDEFINING ONLINE AND OFFLINE SHOPPING   A research by Umbel.com/. The digital revolution has accelerated global change in multiple industries especially finance, healthcare, entertainment, sports and retail. For retail and consumer goods companies in particular, while the challenges may be daunting, the revenue…