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Top 10 Sports Team Social Media Infographic by Umbel.com. Social media is an important way for sports teams to connect with their fans. Our “Top…

By Umbel. Calculating customer lifetime value (LTV) down to the individual is not a new concept. However, LTV is one of the most important metrics…

By Umbel. USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETING Most people will agree that air travel today isn’t the…

Research by Umbel. WHEN IT COMES TO BIG DATA, LEARNING FROM EXPERIENCE OFTEN MEANS LOSING CUSTOMERS. INSTEAD, LET THE OTHER GUYS DO THE BIDDING FOR…

Research by Umbel. Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL, including overlaying…

Written by Umbel. Attending a multi-day music festival has become almost a rite of passage for the Millennial generation. There are currently more than 800…

By Umbel. Data and new technology are changing fan experiences at stadiums and venues like never before. Teams and venues are using data, apps, beacons…

FROM IBEACONS AND SENSORS TO AUGMENTED REALITY – HOW INNOVATIVE RETAILERS ARE REDEFINING ONLINE AND OFFLINE SHOPPING   A research by Umbel.com/. The digital revolution…

Case study by Umbel. Among all on the Internet of Things and big data hubbub, we decided to go looking for the real-deals in town,…

This question has been asked many times before on our homepage. Has soccer finally made it as a mainstream American sport? In the U.S., soccer’s…

PARTNERSHIP ALLOWS COMPANIES TO LEVERAGE SOCIAL DATA ANALYTIC INSIGHTS TO UNDERSTAND, GROW AND BETTER ENGAGE WITH ONLINE AUDIENCES Austin, Texas – Umbel Inc, the standard…

By Umbel. HOW BEACONS AND BIG DATA WILL USHER IN THE FUTURE OF STREAMLINED CONSUMER EXPERIENCES Businesses large and small are fast realizing the importance…