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At Umbel, we are dedicated to making data beautiful and actionable
Empowering businesses with innovative data solutions.
Latest Posts
5 WAYS THAT QANTAS IS USING DATA TO DELIGHT CUSTOMERS & BUILD LOYALTY
By Umbel. USING DATA ANALYTICS TO REDEFINE CUSTOMER SERVICE, IN-FLIGHT SERVICE, LOYALTY PROGRAMS & MARKETING Most people will agree that air travel today isn’t the…
7 BIG DATA BLUNDERS YOU’RE THANKFUL YOUR COMPANY DIDN’T MAKE
Research by Umbel. WHEN IT COMES TO BIG DATA, LEARNING FROM EXPERIENCE OFTEN MEANS LOSING CUSTOMERS. INSTEAD, LET THE OTHER GUYS DO THE BIDDING FOR…
Is Your Event Ready for Augmented Reality?
Research by Umbel. Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL, including overlaying…
6 Factors Driving the Massive Growth of Music Festivals
Written by Umbel. Attending a multi-day music festival has become almost a rite of passage for the Millennial generation. There are currently more than 800…
10 Ways Stadiums & Venues Are Using Technology to Delight Fans & Keep Them Coming Back
By Umbel. Data and new technology are changing fan experiences at stadiums and venues like never before. Teams and venues are using data, apps, beacons…
13 retail companies already using data revolutionize shopping experiences
FROM IBEACONS AND SENSORS TO AUGMENTED REALITY – HOW INNOVATIVE RETAILERS ARE REDEFINING ONLINE AND OFFLINE SHOPPING A research by Umbel.com/. The digital revolution…
12 Data-Driven Cities Making the Internet of Things a Reality
Case study by Umbel. Among all on the Internet of Things and big data hubbub, we decided to go looking for the real-deals in town,…
10 Data Points That Prove That Soccer Has Finally Made it in America
This question has been asked many times before on our homepage. Has soccer finally made it as a mainstream American sport? In the U.S., soccer’s…
UMBEL PARTNERS WITH JANRAIN TO PROVIDE SECURE, ACTIONABLE SOCIAL ANALYTICS
PARTNERSHIP ALLOWS COMPANIES TO LEVERAGE SOCIAL DATA ANALYTIC INSIGHTS TO UNDERSTAND, GROW AND BETTER ENGAGE WITH ONLINE AUDIENCES Austin, Texas – Umbel Inc, the standard…
BEACONS AND BIG DATA: A POWERFUL PAIR FOR RETAIL
By Umbel. HOW BEACONS AND BIG DATA WILL USHER IN THE FUTURE OF STREAMLINED CONSUMER EXPERIENCES Businesses large and small are fast realizing the importance…
Does Data mining Requires PHD?
By Umbel. Data intelligence is the future of journalism — even a 162-year-old publication knows that — which is why when the New York Times hired a…
How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI
By Umbel. Driving Memberships, Optimizing Advertising & Serving the Community via Better Data The biggest truth about data is that it only has real value…
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